Red Beard Radio
Be A Guest On Red Beard Radio
Red Beard Radio helps entrepreneurs increase their impact.
Below you'll find all the details about appearing on the show.
At the end you can book your interview time.
Thanks for making the world a better place for the next generation!
Check out the latest episode of Red Beard Radio at RedBeard.am.
Meet Brian Keith
Hi, I'm Brian.
I believe a few things:
1. We don't have very long on this world to make an impact that will make the world a better place for future generations.
2. Entrepreneurs have a duty to make as big a positive impact as we can because we are in the best position to do so.
3. I will be satisfied with my work If I help a lot of entrepreneurs increase their impact.
The "Why" behind Red Beard Radio
Entrepreneurs need a few things to increase their impact.
1. Heroes to model.
2. A plan to follow.
3. Encouragement along the way.
Some people are auditory learners and some people prefer audio because it makes the best use of their time.
Red Beard Radio helps both types of entrepreneurs increase their impact.
Who this podcast is for
Meet Jane, the primary avatar for Red Beard Radio.
Here's some facts about her:
-38, lives in the US, owns her home
-Married for 12 years, husband works a corporate job
-2 kids, 7 and 9
-Grossed $125,000 last year and thinks she can do $200,000 this year
-2 part time employees
-Her main problems are systems chaos, not having a smooth sales pipeline, difficulty batching work so her team can handle it
-She listens to Red Beard Radio in the car and sometimes on walks. She likes to hear about people who have been there and done that. It gives her the inspiration she needs to push forward even though she feels isolated in her entrepreneurial journey.
-She likes the Impact Framework because of how it helps her diagnose her business problems and presents solutions.
Intro to "The Impact Framework"
"The Impact Framework" is my book that helps entrepreneurs increase their impact.
It is available free at RedBeardImpact.com. It is a quick read. Our interview will be better if you take 15 minutes to read through it.
I'll refer to the Impact Framework in our interview, tying your experience to what I wrote.
Downloading the Impact Framework is my main offer on Red Beard Radio. That gets people in to the pipeline for my Impact Academy, a paid mastermind.
Impact Framework Details
The Impact Framework is comprised of the Impact Pillars and the Impact Cycle:
The Pillars are Message, Platform and Tribe.
Each Pillar has 3 Branches and 9 Aspects. Here's the format.
Message is what you say.
Platform is how you say it.
Tribe is who you say it to.
An entrepreneur must succeed at all 3 Pillars to be successful, and most of the Branches, but can be ignoring some Aspects entirely and still be doing okay.
Use the Pillars, Branches, and Aspects to diagnose business issues and suggest resolutions.
Read the book for more details on each Pillar, Branch, and Aspect.
The Impact Cycle is Inspire, Action, and Change.
Inspire is when a person gets the desire to do something- "I saw your message and now I want to eat a salad for lunch."
Action is the first step- actually eating the salad.
Change is the long term effect of actions chosen again and again.
An entrepreneur must succeed at all 3 steps of the Impact Cycle to make their biggest impact.
We'll have an hour to talk.
In that time I'd like to do 2 separate episodes, each in the 15 to 25 minute range.
Ideally one will be more business focused and one will be more personal focused.
The business episode will relate directly to your primary offer. While you'll be teaching listeners something they can use to increase their impact, I also want to hear about the results your clients experience and why you are the best in the world at what you do. 20 minutes isn't a long time, so I'll be asking you "where can people learn more about your topic?"
The personal episode can be about anything related to your impact- how you decided what to do with your life, someone you admire, a struggle you overcame, your entrepreneurial journey.
Your offers & links
I want to help you sell more.
To that end, I would love a page on your site where people can go to learn more about whatever you share.
My ideal is yoursite.com/redbeard.
That can have my affiliate links to your services (when applicable), your social links, and anything else we discussed on the show.
That also gives you full control of how you use traffic generated from Red Beard Radio.
When I ask how people can get in touch with you, please mention how to find you on your primary social network and then also refer to that Red Beard Radio page on your site.
Book your interview here
Thank you for reading all this background information!
Copyright Red Beard Consulting LLC 2019